In 2013, a young woman named Belcalis Marlenis Almánzar, better known as Cardi B uploaded her first viral video to Instagram. At the time, she was working as a stripper in New York, and her charismatic personality, sharp wit, and unapologetic honesty quickly gained her attention. Little did anyone know that the woman who once joked about being “rich in personality” would become one of the most successful and influential figures in music, fashion, and business.
Fast forward to today, and Cardi B is no longer just a social media sensation—she’s a global icon. Cardi B’s financial success is as undeniable as her talent, with chart-topping hits like “Bodak Yellow,” a successful fashion collaboration with Fashion Nova, and a burgeoning acting career. But how did this Bronx native go from a stripper to one of the most well-known names in the entertainment industry, and what exactly is Cardi B’s net worth in 2024?
This article dives into the evolution of Cardi B’s career, breaking down her net worth and income streams and how she turned her fame into a multimillion-dollar empire.
Cardi B Net Worth in 2024: How Much is She Worth?
As of 2024, Cardi B net worth is estimated at approximately $80 million to $100 million. This impressive figure can be attributed to her music career, business ventures, brand partnerships, and savvy investments.
The Breakdown of Cardi B Wealth
- Music Career and Album SalesCardi B’s rise to fame began with her breakthrough single “Bodak Yellow” in 2017, a global hit that catapulted her into stardom. The success of her debut studio album, Invasion of Privacy (2018), which went platinum, further solidified her place in the music industry. According to Billboard, Invasion of Privacy has been one of the best-selling albums of the decade, with Cardi B becoming the first woman to win a Grammy Award for Best Rap Album.
- Music royalties and concert tours have played a massive role in her wealth. Although her album sales alone are a significant income stream, Cardi B’s tours and performances bring in millions. In 2019, Cardi B’s tour with fellow rapper Bruno Mars grossed over $100 million worldwide.
- Music Income: Estimates suggest that Cardi B earns about $10 million to $15 million yearly from album sales, streaming, and live performances.
- Business Ventures and EndorsementsCardi B’s business acumen is another factor that sets her apart from many of her contemporaries. She’s built a strong portfolio of endorsements and business partnerships, contributing significantly to her net worth. Some of the major brand collaborations include:
- Fashion Nova: In 2018, Cardi B signed a deal with the fast-fashion brand Fashion Nova, reportedly worth around $1 million. Since then, her collaboration has been extremely successful, with the brand citing Cardi B as a driving factor behind its massive growth.
- Pepsi: Cardi B became the face of Pepsi’s “Superbowl 2019” campaign, reportedly earning a hefty sum for her work. She’s also worked with other brands, including Reebok, Tommy Hilfiger, and Mac Cosmetics, further boosting her wealth.
- Business Ventures and Endorsements Income: Cardi B earns an estimated $10 million to $20 million annually from these various deals, with her collaborations contributing significantly to her bottom line.
- Acting CareerCardi B’s acting career has been another lucrative avenue. In 2019, she made her acting debut in the hit film Hustlers alongside Jennifer Lopez and Constance Wu. The movie grossed over $157 million worldwide, and Cardi B’s performance was praised for her charisma and authenticity. While acting may not be Cardi B’s primary income source, it’s still a notable addition to her financial portfolio.
- Acting Income: Estimates suggest Cardi B earned $1 million to $2 million for her role in Hustlers, with future roles expected to boost her income.
- Social Media and YouTube RevenueCardi B’s social media presence has been one of the key factors in her rise to fame. She has over 150 million followers across platforms like Instagram, Twitter, and TikTok, with millions of likes and views on her posts. Cardi’s YouTube channel alone has more than 30 million subscribers, generating millions of views on her music videos and personal content. While it’s difficult to calculate exactly how much she earns from YouTube and social media, it’s safe to say that these platforms add a significant amount to her net worth.
- Social Media Income: Cardi B’s YouTube and social media earnings are estimated at $5 million to $10 million annually, factoring in sponsored content and ad revenue.
Cardi B’s Real Estate Investments
In addition to her music and business ventures, Cardi B has also made some strategic real estate investments. In 2020, she and her husband, rapper Offset, purchased a $5.8 million mansion in Georgia, which includes a state-of-the-art home theater and a luxurious pool. She also reportedly owns several properties, including a $2.8 million estate in California.
Her real estate portfolio demonstrates her wealth and her ability to make smart financial moves in the long term.
How Cardi B Spends Her Money
Cardi B isn’t just about making money; she also knows how to enjoy it. Known for her lavish lifestyle, Cardi has made headlines for her expensive taste. She often shares glimpses of her life on social media, including luxury cars, designer outfits, and private jet rides. Her car collection includes high-end brands like Lamborghini, Rolls-Royce, and Mercedes-Benz.
In addition to her love for luxury goods, Cardi has also made significant charitable donations. In 2020, she donated $1 million to support frontline healthcare workers during the COVID-19 pandemic.
Cardi B’s Financial Future
Looking ahead, Cardi B’s net worth is only expected to increase. She has proven to be a savvy businesswoman with an eye for new opportunities. With upcoming music projects, continued brand collaborations, and more acting roles in the pipeline, it’s clear that Cardi B’s influence will continue to grow, further boosting her wealth.
Moreover, Cardi B has made it clear that she’s focused on financial independence for the long term. In a 2020 interview with Vogue, she stated, “I want to be richer than the richest person in my family, so my children and grandchildren will never have to work.” Her ability to create wealth and make smart investments shows she’s already on track to achieve that goal.
Conclusion
Cardi B’s financial journey is a testament to her relentless ambition and ability to turn challenges into opportunities. From her early days as a stripper to becoming a multi-millionaire music and business mogul, Cardi B’s story is one of overcoming adversity and seizing opportunities with both hands. As of 2024, Cardi B’s net worth stands at a remarkable $80 million to $100 million, with diversified income streams from music, business ventures, acting, and social media.
Cardi B’s rise to fame proves that anyone can achieve their dreams with hard work, perseverance, and a bit of flair. As she continues to dominate in the entertainment industry and beyond, there’s no telling just how much her net worth will grow in the years to come.
